Internet users still ask for a brochure! Is this because they want an impressive glossy product, which they can keep? Impress them with multimedia! Get the 'wow' factor and impress your future clients with this new and unique way of selling your accommodation. Emphasise the world famous Lake District and sell the dream. FREE photographs are worth £50 each, FREE videos are worth £75 and FREE panoramas are worth £75. The Multimedia Brochure is cheaper to produce, it is much more impressive and tremendous savings can be made on postage.

1. The 'Accommodation' Brochure shows your property and has at least 16 FREE Lake District pages. Add pages and get FREE pages. Use full screen photographs in a slide show for your lounge, dining room, bar, bedrooms and garden. Also show your conference room, wedding room, gym, swimming pool etc. Impress tourists, businesses and wedding clients with a stunning multimedia CD ROM. Prices start at 8p. per disc.

2. The 375 page 'Lake District' Complimentary CD Rom shows the Lake District with articles, walks, video, panoramas, maps, music etc. You can personalise it with your details. Offer it as an incentive when booking on the internet. Alternatively use it at checkout as a gift to encourage a repeat visit. Use it as a mail shot or a New Year gift to encourage previous visitors. 'Word of mouth' recommendations will also be more persuasive if people can show walks, tours, maps, video, articles, attractions etc. Use our £10 disc for only £1!

More details below:-

1. 'ACCOMMODATION' BROCHURE MULTIMEDIA CD ROM :
Hotels, guest houses, businesses etc. have the opportunity to make their own 'brochure' CD ROMs. Get started with one page having as much text as you wish and we will provide free Lake District pages to make your presentation impressive. This will cost only £50. Add pages and get FREE pages.

Discs can have various extra multimedia pages (text, photos, video, background music, interactive sketch maps, scrolling map, multimap maps, scrolling panorama, animations, slide show of the Lake District, slide show tour of your accommodation, e-mail links, web links, animated text on a splash page, etc.). Give your brochure the 'WOW' factor.

Your first page will describe your business in brief and may have buttons to other pages, which provide more detail. We have a free design available or you can ask us to use your 'in house' design. You can also use a graphic designer for novel designs. Two backgrounds will be produced from your ideas. This will be costed on a time taken basis. The graphics artist has designed many internet sites eg Visit Eden

The disc we supply is copyright free and there are several types of disc and several methods for copying. The cheapest plain white discs are now available for 13p from Jessops. Discs on the internet cost 8p - 10p ( See CD-R Media.co.uk ). You will only need a 'burner' on your PC to do DIY copying. To put your details on the disc either use a pen or a printer. The 'Staedtler' Lumocolour permanent pen can be used on discs. For printing on CD Rom discs, a 'Casio Cd disc printer' (thermal printer) from Argos costs £100 and will label with 'Times New Roman' font in one colour. Epson produce an inkjet printer for £80 (PC World), which will print text and graphics on to printable white CD Roms (15p at Computer Consumables in Workington or use CD-R Media.co.uk, who have Ritek discs at 12p).

If you wish mass production with a leading UK manufacturer, we can arrange to have stylish text on a particular coloured surface. The disc will show title, address and telephone number and be replicated and screen printed. ('Once only' artwork will cost about £40). For an order of 500, each disc costs 80p. For an order of 1,000, each disc costs 50p.

If you wish to have a more stylish disc with for example text, logo and a photographic background image, we can arrange this with a leading UK manufacturer. The disc will be litho printed. ('Once only' art work will cost about £60). Discs can be supplied as 8cm mini discs or 12cm discs. (It is not possible to use small business card discs because they cannot store an adequate amount of data). For an order of 500, each disc costs 90p. For an order of 1,000, each disc costs 60p.

Please telephone or e-mail for further details of this introductory offer - One CD Rom page, with FREE Lake District pages - £50. Make your own copies for 13p.

If you are considering a slide show 'tour' of the rooms and garden, it would be worth asking for a photo shoot to ensure your images are crystal clear. We use a high resolution camera and resized images are all optimized for contrast, colour saturation and sharpness.

You may wish to use video in your multimedia CD ROM. Show the chef at work, swimmers in the pool, people walking around the garden, people being served a meal, people in the gym etc. It is also possible to pan around a room and avoid the appalling distortion effects produced when some 360-views are produced with cameras.

The number of FREE multimedia pages depends on the size of the order and may include:

1. An introductory splash page with your photo or the Lake District photo of your choice, music and animated message.
2. A video page showing a Lake District activity eg. Cumberland wrestling.
3. A page with a comprehensive attractions list for the Lake District.
4. A page with a Lake District panorama.
5. A page with an interactive location map having 16 links from 'lake graphics' to appropriate photographs.
6. A sixteen page slide show of the Lake District showing all the lakes.
7. A page with the Lake District photograph of your choice from the galleries. Build up a slide show of your local attractions.

Sending CD Roms to potential customers is easy. Use a manila envelope and strengthen it by inserting two folded A4 sheets of card. Insert the CD Rom in a sealable cellophane wrapper (1p), insert your complements/special offers/current prices letter and pop it in the post. Mail delivery costs are 21p, or 30p for first class.

FAQ
1. How do I 'burn' CD Roms to make copies?
Modern computers, even laptops, have CD RW drives. It is easy to copy with the software supplied eg 'Nero'. Ask any teenager to help you, as they copy music all the time! Just load the program and click on 'Copy CD'.

2. How do I print on to a CD Rom?
The thermal printer by Casio (Argos) for £100 has keys and will print text on to Cd Roms (13p at Jessops). Epson produce an inkjet printer for £80 (PC World), which will print text and graphics on to printable CD Roms (15p at Computer Consumables in Workington).

3. How does your price compare with paper brochures?

(a) Paper Brochure - A4 folded: Design with limited text and small photos £200; Printing for 3,000 copies £289; Total of £489. Add VAT to this. Total cost = £574. Unit cost 19p. The customer sees 2 pages

(b) CD Rom Brochure - 1 page with unlimited text and a small photo of the exterior, 3 large photos eg lounge, dining room, bedroom, 16 free Lake District large photos in slide show, one free video page, one free panorama page, one free list of attractions page: Design £80; DIY copying and printing for 3,000 discs £390; No VAT for our small business. Total Cost = £470. (there is no need to run off large numbers of discs at once, so the cost can be spread out over months) Unit cost is 16p. The customer sees 20 pages and these are multimedia.

(c) Postage for brochure 21p ; Postage for CD Rom 21p

4. Will you copy and print the discs for me?
Yes, for a small charge. We can print your address, telephone number and title in full colour - 50p per disc for 1,000: 80p for 500.

5. Will you compose descriptive text and type it in, if I send you my brochure?
Yes, for a small charge (10p per word).

6. Can you use photos from my web site?
Yes, at no extra cost. The CD ROM can however use much bigger full screen photos and this advantage is especially useful for the viewer and for the impact of the presentation, especially when slide shows are used.

7. What does the free design look like?
Please see three different layouts below.

- 3D menu bar with shadow and title
- small photo
- scrolling text box on the right of the screen.
- small menu below to link to video, attractions and panorama
- black text

- scrolling Text box at the bottom of the screen.
- 3D menu bar with shadow and title.
- two small photos.
- white text

- Large photograph with caption.

8. How do I send you unlimited text for my main page?
Just e-mail it. Do not send it as an attachment. We can take text from your web site if you wish to use this.

9. How do I send you photographs?
Just send postcard sized photographs in the post. If you have jpeg images send them on a disc to us.

10. Will you take photographs of my accommodation, garden and local area to produce a slide show?
Yes, a shoot costs £30 per hour and traveling time is £15 per hour. Images will be optimised free and a slide show page costs £10.

11. Can I use the disc on a laptop at the reception desk, to show customers a slide show of the accommodation?
Yes. We can also produce a non stop slide show if you want a display in a window at the front of the hotel.

12. Is postage and packing extra?
Yes.

Please ask for a demo 'Lake District Accommodation CD Rom' to be delivered to you.

2. 'LAKE DISTRICT' COMPLIMENTARY GIFT CD ROM

You can personalise our Lake District CD Rom with your photograph and title on the first page. Use it as an incentive to make bookings or use it at checkout to encourage repeat visits. Use it on your web site to get addresses for your mailing list. The price will be set to match those spent on complementary gifts - about £1 (The retail value at the Rheged 'Made in Cumbria' shop or the Hawkshead shop is £10). Discs will be manufactured by a leading UK company and the minimum order is 1,000. The disc surface will show the title of your property, address and telephone number.

Details of the CD Rom:-

375 multimedia pages about the Lake District

The style of the pages is illustrated above.

Articles on walking, touring, attractions, information, Cumbria, the landscape, National Trust, Lake District National Park, Calendar of shows and events, heritage, wildlife, Wordsworth, Ruskin, Beatrix Potter and Lady Anne Clifford.

Top ten walks: Buttermere lakeshore, Cat Bells, Skiddaw, Hay Stacks, Langdale Pikes, Helvellyn, Scafell Pike, Sca Fell, Great Gable, and the St. Bees to Shap Trek (part of the 'Coast to Coast' Trek)

Twelve touring guides, which describe Cumbrian life in the towns and villages. Find out how the landscape was changed by Stone Age man, the Romans, Anglo Saxons, Vikings, Normans, the monasteries, mediaeval man and modern man.

Eight slide shows about the lakes, mountains, and attractions of this beautiful area. There are over 150 stunning photographs.

Video which illustrates the Cumbrian way: a sheep auction, a judge at a Show, Cumberland wrestling, show jumping, spinning wool, fell running, sailing, wind surfing, rambling, rock climbing, abseiling, jazz, a sea shanty, children's entertainment, a brass band and a Derwentwater launch.

Panoramas including beautiful Buttermere, Helvellyn in snow, the Blencathra ridge, a Derwentwater sunset and the Langdale valley.

Hadrian's Roman Wall. Read about Hadrian's plan for forts turrets and milecastles to keep out the barbarians and see photographs illustrating this historical area

High quality satellite-based maps, which scroll to give added detail.

Discs can be supplied as 8cm mini discs (10p extra) or 12cm discs.

It is possible to add extra photos, local walks or combine accommodation pages into a Complimentary CD ROM.

Artwork is extra (£50) and delivery is extra (£30).

Copyright is retained by RotherROMs Software.

ROTHAY MANOR HOTEL - They developed our Lake District CD ROM by adding a slideshow to show their hotel exterior, garden, lounge, dining room, typical restaurant meals and bedrooms. We provided many free photographs of the area and garden plants to enhance the slideshow. They also requested many new pages for walks in the Lake District - these were easy walks throughout the Lake District and suitable for their hotel guests. We provided a free map menu page to help hotel guests with the location of the walks and provided free internet links to a site where high resolution maps could be printed off.

Please contact us at any time - Tel. 01900 816436.